Brothers in Arms Memorial

Guard of Honour
& Memorial

project banner image
industry
Foundation & event
deliverables
Website design, Branding, Marketing
agency
Fanshawe College
overview
To commemorate the valour of Indian and Canadian Brothers In Arms, to inspire future generations to uphold values of humanity and freedom.

This memorial highlights the forgotten story of the collaboration between the Indian & Canadian soldiers who fought side by side, at the Western Front, in Europe. Bring forward shared personal experiences of battle, challenges, emotions and triumph. To reflect on the lessons from the stories of heroism, sacrifices and voices of liberation.

Creative Direction

The Challenge

The main challenge of this project is building everything entirely from scratch—establishing a strong brand identity that captures the memorial’s emotional and historical significance, creating a cohesive visual style and messaging, developing targeted marketing strategies to raise awareness and engage diverse audiences across Canada and India, and designing a website that not only tells the story through impactful visuals and narratives but also guides visitors toward meaningful actions like donations, event participation, and ongoing support—all while ensuring scalability, accessibility, and a consistent brand presence across all platforms.