Welter SEA

Thai-based engineering and trading company

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industry
Engineering
deliverables
Website design
agency
Anotter
overview
Welter‑SEA Co., Ltd. is a Thai-based engineering and trading company, established in 2011, specializing in gears, gearboxes, couplings, mechanical drive components, castings, forgings, and industrial lubrication systems.

The firm serves heavy and advanced industries—such as cement, mining, steel, construction, power, pulp & paper, petrochemical, marine, rail, and oil & gas—and supports customers across Thailand and neighboring Southeast Asian countries. They offer product solutions from small pinions to complete gear units, along with repair, overhaul, and testing services supported by skilled engineering personnel and technical workshops.

Creative Direction

The Challenge

The main challenge for the Welter‑SEA website is to strictly follow the company’s Corporate Identity (CI) while making the design more user-friendly and approachable. Balancing the technical, industrial nature of the business with a clean, modern, and accessible design that appeals to a broader audience—including non-technical users—is essential. Improving navigation, visual hierarchy, and interactive elements within the CI guidelines will help enhance overall user experience and brand consistency.