Chongjaroen

The Lost Chinatown

project banner image
industry
Restaurant
deliverables
Application design
agency
Anotter
overview
The CHONGJAROEN APP page introduces a mobile application designed to enhance the customer experience across all six Chongjaroen branch locations.

It highlights key functionalities such as easy access to branch information, table reservations, and digital menus—all aimed at improving service convenience and delivering news and exclusive benefits to users.

Creative Direction

The Challenge

A core challenge for this page—and likely the app itself—is the lack of detail and clarity around key features, which may leave visitors unsure about the app’s benefits. The page lists functionalities but provides minimal context, visual guidance, or navigation cues. This can hinder user adoption, especially for first-time visitors who may require evidence of reliability (e.g. screenshots, process walkthroughs) and reassurances on usability. Additionally, the lack of clear sign-up or onboarding pathways may create friction in converting interest into actual app usage.