Samsung Life Insurance

Life Covered, Dreams Secured

project banner image
industry
Insurance
deliverables
Website design
agency
Pimclick
overview
The Samsung Life Insurance (Thailand) website serves as the digital interface for Samsung Life Insurance (Thailand) Public Company Limited.

Samsung Life Insurance (Thailand)’s website is a corporate portal highlighting its insurance solutions—especially their new H&S Prime health policy—along with brand ethos and customer insights.

Creative Direction

The Challenge

The main challenge for the Samsung Life (Thailand) website is to create a friendly and easy-to-use experience for users of all ages. Insurance can be complex and intimidating, so the site needs intuitive navigation, clear language, and accessible design that caters both to younger digital natives and older users who may be less tech-savvy. Balancing detailed product information with simplicity is essential to ensure everyone can confidently explore, understand, and purchase insurance plans.