Samsung Life Insurance (Thailand)’s website is a corporate portal highlighting its insurance solutions—especially their new H&S Prime health policy—along with brand ethos and customer insights.
The main challenge for the Samsung Life (Thailand) website is to create a friendly and easy-to-use experience for users of all ages. Insurance can be complex and intimidating, so the site needs intuitive navigation, clear language, and accessible design that caters both to younger digital natives and older users who may be less tech-savvy. Balancing detailed product information with simplicity is essential to ensure everyone can confidently explore, understand, and purchase insurance plans.